Hello. I’m Matt. I am an award-winning Creative Director and shareholder at Forever Beta, working across Google, Etihad and Laithwaites. At the same time I helped launch and am Creative Lead of Beta Alliance, an audience first creative content and performance agency. In this role I oversee all creative, asset creation and social media optimisation.
My core skill and passion is as a creative specialising in digital content and working closely with clients. My experience also means I can straddle strategy, production and media. I love helping others and working collaboratively. I like taking on the difficult shit and trying to turn it into magic. I aim to create work that grows brand love and sales.
I’m interested in where the industry is going next. I believe people need to be skilled beyond their job titles—be makers and doers able to handle strategy, direct and produce. I like exploring new technologies. I want to create the next brief not wait for it. I want to make sure imagination drives change.
Over the years I’ve delivered creative strategy, branding, brand campaigns, always-on strategy and creative, TVCs, documentaries, content strategy and social creative. I’ve launched brands, published music, starred in a global ad, been a travel writer and made a Bollywood music video. I’ve broken a Guinness World Record. I have my own underwear brand. I smile a lot.
