For the start of the 2021/22 Premier League season, I creative directed the rebrand and launch of Betbull.
As a team, we developed a new look & feel and tone of voice for the brand as well as their first-ever TTL campaign ‘Find your bet mates’. The campaign is running across radio, TV, BVOD, cinema, social and digital channels alongside bespoke content partnerships with JOE and Talksport.
Plus, to bring some star quality to the campaign, we pulled off the signing of this summer’s transfer window, securing the services of the ultimate Bull; Eric Cantona.